What Business Should I Start Part 2 Finding Purpose

An episode about finding and clarifying the purpose of your business Why does your business exist Topics covered include The limits of Mission Statements The benefits of a really short elevator pitch for your business' purpose encapsulating it all in just 3 words It can often take a long time to move from intuitive to fully conscious business purpose Don't worry you can get going and discover it on the way Three things to think about to clarify your purpose What will inspire you What will inspire others What do you have the capability to deliver

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