How to Build a Strong Profitable Brand

Learn three things that you can do right away to build a profitable brand www.mariawendt.com/blog


Hi there and welcome to yet another video with Maria Wendt If you're new here just know that I help you make more money through the power of your personal brand And today we're talking about how to build a strong profitable brand and I'm going to give you three things that you can do right away to start making your brand strong and profitable Because ultimately we talk about branding a lot here on this channel And ultimately what we're trying to do is create a brand that positions us as an expert really helps us connect to our ideal clients and truly ultimately make more money So that's what we're going to talk about today is how to build a strong profitable brand And the first thing that you're going to want to do if you're looking to build a strong profitable brand is to position yourself as an expert in your industry You can do this a couple of different ways by being interviewed on guest podcasts by creating a lot of content yourself by doing collaborations with other big names in your industry But what's important for you to do is sit down and make a list of you know who are some of the top contenders in your industry or some of the top dogs in your industry What are some of the things that they're currently doing And how are they positioning themselves as an expert Because at the end of the day who we perceive as experts it all comes down to positioning and how we perceive them to be an expert or not an expert What I'd like you to do is sit down and make a list of all the different things that you can do to really position you as an expert in your industry The second thing that I want you to do is to start focusing on long-term marketing strategy So many entrepreneurs they make the mistake of focusing on the short-term gain So they'll post to Facebook three times a day or they'll be obsessive about their Instagram feed and the way it looks But that's not a long-term marketing strategy that's short-term And it feels good it feels productive and you kind of see results from that fairly quickly But that's not really a long-term marketing strategy Some examples of long-term marketing strategy could be staring a YouTube channel and creating a ton of free content Or starting a blog and sharing free content on there Building relationships with people in your industry or you're following your audience You know there's a lot of different things that you can and there's a lot of long-term marketing strategies But two core tenants of that would probably be to build relationships and to provide value So if you can focus on bringing that in some way into your business you're going to have what is called a long-term marketing strategy and that's going to have big payoffs in the long run which is what you want Finally my last recommendation for you is to you know as you're working with your customers as your working with your clients Gather as many testimonials as you can and share them everywhere So share them on your Instagram feed share them in your YouTube channel share them on your website Really let other people speak for you and your services because this positions your brand as a trusted authority as someone who does what they say they're going to do Is reliable delivers great results for their clients You want to really show that it's not just you talking about how great you are You have other people praising you and your services and speaking to the results that you get That would be the third thing that I recommend and also if you are having people give you testimonials setup some kind of referral program I get a lot of clients via word of mouth and this helps me with my marketing because I'm not always having to worry about getting clients because a lot of times they're coming to me via word of mouth recommendations If you have any questions about building your brand or you want to start really making money with your brand What I recommend you do is go to my website and take advantage of the free brand audits that I'm currently offering So you're just going to go to mariawendt com brand and you should see a calendar to book a call and we're just going to go over where you're at in your business what are some of the next steps that you need to take in order to start making more money and start building a strong profitable brand Thank you so much for joining me today and I will see you in the next video



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