3 Questions to Ask Your Brand Designer

Read more on my blog https://www.mariawendt.com/blog

Hi there and welcome to another video with Maria Wendt I'm a brand designer educator and influencer for female entrepreneurs and today we're gonna be talking about the three questions that you have to ask your designer before you hire her So these are the three things that you want to get clear on before you make a hiring decision with any brand designer So the first thing that you're gonna wanna look at are her credentials and typically we don't need to be certified I would say for a lot of things but when it comes to your brand you don't want to risk that you don't want to risk investing in someone who doesn't know what they're doing and a lot of designers are self taught and what that means is that yeah they do know how to use Photoshop they do know how to use Illustrator they can make a logo but do they understand the psychology the marketing the sales I guess sales psychology the research that goes into actually building a brand and I think you know there's a huge difference between a pretty logo and a brand that helps position you as an expert and that's what you want because if you're going to go through all of the work of investing in a brand designer and hiring her and then building your brand and doing all that you're gonna wanna make sure that this person is actually qualified to do that So look at things like did she go to college for this Is she a certified brand designer That's gonna be a big one What's her experience like Has she worked with brands before starting her business Really just kinda getting a feel for how qualified your designer is That's gonna be the first thing that you're gonna wanna take a look at because by getting a better understanding of what her experience is and how she's qualified you're gonna make sure that your designer isn't someone that just knows how to do Photoshop You want someone that really understands human behavior and how they make decisions and can help you create a brand that nudges your ideal clients towards working with you because that's what you want you wanna brand that attracts your ideal clients so they're ready to pay in full That's the dream and so that's what you wanna look for when choosing a brand designer And the second thing that you're gonna wanna do is ask her what her policy is on market research 'cause in my opinion market research is something that you need to do before you open up a sketch book before you turn on the computer before you load up the Adobe Suite you've got to do market research and get a clear understanding of your ideal client And so ideally the person that you work with is helping you talk to your potential clients It's helping you understand your ideal client She's helping you do market research on your industry and kinda figuring out what people in your industry tend to expect And so in my opinion market research is the most important thing that you need to do before you guys even begin designing a brand you've got to do market research and a lot of times brands that flop so the brands that don't work are the brands that fail to perform are the ones that didn't start the whole process out with market research Most designers we're creative so we're anxious to get started but you've got to do that research lay that foundation and then you guys can start designing then you can start doing all of the fun creative visual stuff but you've got to do the market research first so you're not just stabbing at the dark



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